RESUME | Mysite

My Resume

Marketing specialist

Objective

To represent a gaming company as a community manager, responsible for social media channel moderation & direct interaction with fans and influencers within the game's community. With my expertise of leading promotional teams to create incredible experiences at conventions, festivals, day & night clubs, I'm passionate to grow & maintain positive spaces for all players of a game both online & in real life to connect with each other & the development team.

Skills

5+ managing teams in game development & brand ambassadorship
5+ years of promotions to increase consumer awareness & sales
Detail-oriented, punctual, driven, energetic, highly-motivated, team player
Web design, SEO, SEM, analytics, e-mail, display knowledge
Photoshop, gimp, DaVinci Resolve knowledge
Techexcel Devsuite, automation, Microsoft Suite knowledge
Twitch, Facebook, Youtube, Twitter, Instagram, Tiktok proficient
PlayStation, Nintendo Switch, PC steam, Xbox, mobile game proficient
Wine & Spirit Education Trust Level 2
Japanese language comprehension level JLPT 3

Education

San Diego State University | 2018-2021

International Business major, marketing & Japanese language emphasis
Tau Sigma Honor Society, Phi Kappa Phi Honor Society, Volunteer note taker, Finance & Investment Society

Southwestern College | 2016-2018

Business Administration Associate's Degree
Phi Theta Kappa Honor Society, Vice President's Honor List 2017-2018, Investment Club

Experience

Strategic Group | 2018-Present

Led on-premise activations with a focus on luxury spirits Moet & Chandon, Veuve Cliquot champagne, Belvedere vodka, Hennessy cognac, Volcan de mi Tierra Tequila & Woodinville Whiskey.
Sampled out shots and mixed cocktails, spread premium brand awareness, drive sales of products, & handed out giveaways to 21+ consumers.
Captured media of & with people enjoying products. Wrote detailed KPI objective reports of all activations & team performance.
Participated in weekly meetings to ensure marketing team is on track with LVMH Maison's' visions and goals of brand campaigns.

Beacon Brand Solutions | 2017-2019

Led teams for L'Oreal hair care line "Extraordinary Oils", "Root Cover Up", L'Oreal make-up, Garnier hair care line "Whole Blends" campaigns in various department stores.
Wrote detailed KPI objective reports of all activations & team performance.

Havas Street | 2016-2018

Led on-premise activations with a focus on Heineken, Strongbow, Tecate brand beer, and Suntory Beam whiskey.
Wrote detailed KPI objective reports of all activations & team performance.

Elite Marketing | 2015-2019

Led team for Amtrak Guest Rewards' new "World" and "Platinum" credit cards launch in Los Angeles Union Station Terminal with Amtrak Teleporter footprint.
Worked Danone North America's green footprint at Natural Food Expo West annually as well as assisted in speaking engagements & panels.

Sony Computer Entertainment of America, LLC | 2011-2014

Led coordinated live cross-country tests for LittleBigPlanet & online games located in regions United States, Japan, and Europe.
Trained new recruits to input bugs, set up PlayStation 3, 4, & PS Vita stations to execute exploratory tests.
Programmed stations for overnight automated testing.
Managed test team for Singstar Europe.
Engaged in creative discussions directly with art directors & developers for titles in alpha stage. Ensured all titles tested on worked properly off-line and on-line.

Volunteer

Cherry Blossom Festival | 2019

Assisted with 21+ beer and sake garden as well as the all-ages tea garden area of the 2019 San Diego Cherry Blossom Festival at the Japanese Friendship Garden in Balboa Park. Prepared snack trays, worked tea garden entrance fee cashbox and handed out tickets for samples.

VITA/TCE Tax Preparer | 2018

Community service contributed to the South Bay community during the 2018 tax season sponsored by Southwestern College School of Business and Technology through VITA (Volunteer Income Tax Assistance) and TCE (Tax Counseling for the Elderly) programs. Became skilled in tax preparation for low-income families, helping them receive their refunds and credits they were entitled to, such as the Earned Income Tax Credit.

Sony PROUD Booth Volunteer | 2011-2014

At the event supporting LGBT, attracted and assisted hundreds of people during the weekends to dance, socialize at the SONY stage, play video game demos, spin a prize wheel for promotional items, & complete surveys on tablets gaging interest in Sony electronics.